Privacy Policy

Effective Date: July 11, 2025

Target Optimiser Ltd (“Target Optimiser”, “we”, “our”, or “us”) provides a digital marketing platform that allows users to launch campaigns without needing to manage complex advertising channels or placements. Our platform intelligently distributes creative assets across high-performing digital channels to maximise reach and results.

This Privacy Policy describes how we collect, use, and protect data from individuals who interact with our website and platform. By accessing or using our services, you agree to the practices described below.

  • Scope of This Policy

    1. This policy applies to:
      1. Visitors to https://www.targetoptimiser.com
      2. Users who create and manage advertising campaigns using our platform
      3. Data processed or stored within our platform during campaign delivery and reporting

    It does not apply to third-party sites or services that may display the ads placed through our platform.

  • What We Collect

    1. Account and Contact Information

      When users register or engage with our platform, we collect:

      1. Full name, business name (if applicable)
      2. Email address and phone number
      3. Login credentials or secure session tokens (passwords are stored in hashed and salted form; we never store plain-text passwords)
    2. Campaign Inputs and Assets

      Users may upload creative assets (e.g. images, copy, call-to-actions) and campaign configuration details such as:

      1. Target audience preferences
      2. Budget or duration
      3. Conversion goals
    3. Technical and Platform Usage Data

      We automatically collect technical details such as:

      1. IP address, device type, browser, OS
      2. Navigation history, session timestamps
      3. Authentication status and platform activity logs
    4. Campaign Performance Data

      We record metrics generated from campaigns run by our system on behalf of users, such as:

      1. Impressions, clicks, conversions
      2. Cost and engagement statistics
      3. Aggregated audience delivery summaries

  • How We Use Data

    1. We use collected information to:
      1. Operate and maintain our platform
      2. Deliver, optimise, and report on user campaigns
      3. Provide support, service updates, and transactional communications
      4. Monitor system integrity, security, and compliance
      5. Analyse overall platform trends for performance and user experience improvement

    All campaign execution, media buying, and ad placements are handled internally by Target Optimiser. Users are not required to manage external accounts, nor are they shown or provided access to our placement decisions.

  • Legal Basis (for UK and EU users)

    1. We process personal data under the following lawful bases as defined by the UK GDPR and EU GDPR:
      1. Contractual necessity: to provide and deliver services you request
      2. Legitimate interests: to operate, secure, and optimise our platform and campaigns
      3. Consent: where applicable, including for marketing or cookie tracking

  • International Transfers and Safeguards

    1. Where we transfer personal data outside the UK or EU, we ensure appropriate safeguards are in place such as:
      1. Standard Contractual Clauses (SCCs) approved by the UK/EU
      2. Adequacy decisions granted by regulators
      3. Data processing agreements with our vendors ensuring GDPR-compliant protections

  • Campaign Execution and Ad Delivery

    1. When a user launches a campaign through our platform:
      1. We determine the optimal digital channels (e.g. search, display, video, CTV, native, etc.)
      2. We deploy the assets into appropriate advertising environments across the open web or through trusted inventory sources
      3. Users do not select where their ads appear or which platforms are used — this is managed entirely by us, using proprietary logic and campaign goals

    All data generated is owned and managed by Target Optimiser and provided back to the user via reports and dashboards.

  • Use of Third-Party Advertising Platforms

    1. To fulfil advertising delivery, we may use a variety of third-party ad platforms or programmatic exchanges. These may include (but are not limited to):
      1. Global search, display, and native advertising platforms
      2. Demand-side platforms (DSPs), Supply-Side Platform (SSP), connected TV ecosystems, and mobile exchanges
    2. When required by these partners, we comply with relevant platform policies, including user data protection standards and platform-specific API terms.
    3. Our platform may utilise APIs such as the Google Ads API to retrieve campaign performance metrics. All such data access is:
      1. Used solely to serve the account that originated the campaign
      2. Never shared with third parties or cross-used between users
      3. Conducted in accordance with the Google API Services User Data Policy

    We are not affiliated with, endorsed by, or sponsored by Google or any other advertising platform.

  • Data Sharing and Security

    1. We do not sell, rent, or share personal or campaign data outside of the purposes described here
    2. We may share information only with:
      1. Infrastructure or service providers supporting secure operation of our platform (e.g. hosting, analytics, billing)
      2. Regulators or authorities, if legally required
      3. Acquiring entities, in the event of a company sale or restructure (with notice)
    3. We apply technical and organisational safeguards including:
      1. Encrypted data transmission
      2. Role-based access control
      3. System monitoring, firewalls, and audit logging
      4. Internal policies to prevent misuse, leakage, or unauthorised access

  • Data Retention and User Control

    1. We retain user and campaign data only as long as needed to:
      1. Provide reporting and reconciliation services
      2. Satisfy contractual, regulatory, or tax requirements
      3. Troubleshoot campaign delivery or billing matters
    2. Users may contact us at any time to:
      1. Request access to their personal data
      2. Correct inaccurate information
      3. Request deletion (subject to legal limitations)

  • Your Rights

    1. Depending on your country of residence, you may have legal rights including:
      1. Access to the data we hold about you
      2. Objection to processing under specific conditions
      3. Data deletion, correction, or restriction
      4. Right to lodge a complaint with a data protection authority

    For any privacy-related requests, contact: contact@targetoptimiser.com

  • Cookies and Tracking Technologies

    1. We use cookies and pixels to:
      1. Authenticate users and manage sessions
      2. Track platform usage and campaign performance
      3. Optimise user experience and site performance

    You may control cookies via your browser or our website’s cookie consent manager.

  • Opting Out of Targeted Advertising

    1. You can opt out of receiving interest-based ads served by us or others by visiting the following industry opt-out platforms:
      1. yourAdChoices
      2. Network Advertising Initiative
      3. Your browser settings or our on-site cookie consent tool

    Note: Opting out does not mean you will stop seeing ads — it means the ads may be less relevant to your interests.

  • Children’s Privacy

    Our platform is not intended for children under 18. We do not knowingly collect personal data from minors.

  • Updates to This Policy

    We may update this policy from time to time to reflect service changes, legal obligations, or improvements in our practices. The latest version will always be available at https://www.targetoptimiser.com/privacy

  • Contact us

    Target Optimiser Ltd

    20 Wenlock Road, London N1 7GU

    Email: contact@targetoptimiser.com